Reaching the right audience across markets just got a lot simpler. GDR’s expansion into the Americas and APAC makes global activation actually actionable. Our audience segments now cover 37 markets and ~2.8B people worldwide. Same audience. Every market. No IDs.

Most AI initiatives fail not because of technology, but because processes, data, and people aren’t ready. Gartner is explicit: AI must be treated as a growth engine, not a cost-saving layer.

GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.