As AI reshapes advertising, the buying journey is changing - and so is the role of audience intelligence. In our latest white paper, "Real Ad Dollars in AI", we explore what the shift from keyword auctions to conversational interfaces (ChatGPT Ads) means for the value of audience intelligence.

What started as a promise of automation, scale, and efficiency gradually turned opaque, complex, and costly. But now, a new chapter is underway: The Programmatic Reset.