As AI reshapes the web’s front door, we’re all facing the same question: How much control are we willing to give up for convenience?

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.