IAB's updated PAIR protocol tells us something important about where advertising is going. But what if audience intelligence didn’t have to start with an identity in the first place? We discuss moving from matching people to understanding what patterns tell us about an audience.

With warm days already here, we hope you have the opportunity to disconnect, recharge, and spend time with the people who matter most. Before we welcome the holiday mode, we want to share a few important updates.

The latest edition of idfree insider marks an important milestone for Global Data Resources. We're excited to introduce IDfree.ai, our new audience intelligence and activation platform designed for a privacy-first marketing world.