As AI reshapes advertising, the buying journey is changing - and so is the role of audience intelligence. In our latest white paper, "Real Ad Dollars in AI", we explore what the shift from keyword auctions to conversational interfaces (ChatGPT Ads) means for the value of audience intelligence.

With the launch of the Criteo x ChatGPT pilot, we’re seeing the first real step toward monetisation inside conversational AI. With it comes a fundamental shift in how programmatic works. And yes, this is where real ad dollars start moving. Read our new white paper to dig into why that changes everything: "Real Ad Dollars in AI."