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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Shaping the Future of Digital Advertising
With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

Global Data Resources
Jul 20, 2020


Gartner says CMOs remain Upbeat
Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

Global Data Resources
Jul 15, 2020


Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.

Global Data Resources
Jun 15, 2020


Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Global Data Resources
Jun 10, 2020


Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Global Data Resources
May 12, 2020


Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.

Global Data Resources
Apr 17, 2020


Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

Global Data Resources
Apr 6, 2020


Advertising dos and don'ts during pandemic
A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.

Global Data Resources
Mar 31, 2020


Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.

Global Data Resources
Mar 24, 2020


Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.

Global Data Resources
Mar 13, 2020


Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Global Data Resources
Mar 11, 2020


Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Global Data Resources
Mar 2, 2020


Valentine's Day: Privacy is Caring
Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

Global Data Resources
Feb 14, 2020


New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Global Data Resources
Feb 10, 2020


Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Global Data Resources
Jan 28, 2020


Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

Global Data Resources
Jan 21, 2020


New ID-free recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

Global Data Resources
Jan 14, 2020


Yo ad industry! It’s time to innovate!
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

Global Data Resources
Dec 11, 2019


US lawmakers plan to regulate data privacy and facial recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

Global Data Resources
Nov 25, 2019


Big Up to digital and SoMe budgets
Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.

Global Data Resources
Nov 21, 2019
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