A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.

Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.

Working from home, we are live on all channels, and please do not hesitate to get in touch with us.

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.

"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.

Digital PR and Social Media budgets continue to grow as confidence in the ability to measure the impact is at an all-time high.

The latest estimates from Berg Insight sees a huge rise to over 140 million smart homes across Europe and North America in 2023.

Gartner place major importance on the fact that building a trusted customer relationship starts with protecting customer data privacy.

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.

We welcome two new targeting wizards to our global team. Tokyo and London are now beaming with GDR lights from our vibrant offices, no less.

Blogging is the art of being relevant and current and entertaining. It's our goal to nail it, and become a voice of all of it.

Opening the Tokyo office is another step towards our goal of becoming the world’s leading provider of high quality, consumer audiences.