Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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SALES SERVICE
TRANSPARENT TARGETING
PRIVACY PIONEER
We enable marketers to move from cookie-based ad reach to campaigns based on ethical sourcing of data as we offer 100% privacy-safe consumer lifestyle data. Check out our blog
UNIQUE AUDIENCES
People and families with similar life phases and similar income levels tend to cluster together. Buy pre-built audiences or combine from hundreds of enriched country-based data.
GDR INTRODUCTION
GDR is widely recognised as a trusted partner that delivers privacy-safe enriched audience data.
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CLIENT INSIGHT
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IDFREE.COM
GDR is owner & developer of idfree.com: The privacy-safe targeting tool that enables activation of the same unique audience on multiple online channels in seconds, not days or weeks!
ABOUT GDR
Global Data Resources (GDR) provides next-generation targeting without third-party cookies or IDs by coupling enriched socio-demographic data into stable lifestyle personas, stripped of unique online identifiers.
We help brands, agencies and publishers transition to non-intrusive targeting with audiences, either built by us or by our clients using the ID-free omnichannel targeting tool: idfree.com.
GDR works with hundreds of global clients and media agencies, and we partner with some of the most reliable and transparent data providers and analysts in the industry.
We currently offer digital consumer classification data and/or interest data for 35 markets, covering +750 million people across Europe, the USA and UK, and Asia.
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