Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.

In our modern world, the neighbourhood

we live in is a much stronger link to our consumption preferences than age or gender.

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Why Neighbourhoods Matter?

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    The data strategy behind brand trust
    Global Data Resources
    • Jan 13
    PARTNERS

    The data strategy behind brand trust

    Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
    Turning To Trusted First-Party Data
    Global Data Resources
    • Dec 7, 2021
    NEWS

    Turning To Trusted First-Party Data

    LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
    Enabling a Single Source of Truth
    Global Data Resources
    • Jun 15, 2020
    NEWS

    Enabling a Single Source of Truth

    The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.
    Digital Dilemma Awareness
    Global Data Resources
    • May 12, 2020
    NEWS

    Digital Dilemma Awareness

    Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
    Valentine's Day: Privacy is Caring
    Global Data Resources
    • Feb 14, 2020
    PRIVACY

    Valentine's Day: Privacy is Caring

    Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
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    About GDR

    Global Data Resources (GDR) serves the modern marketer with privacy-safe targeting software & data. GDR use offline census data and neighbourhood data to classify the full population in 35 major markets, covering +750 million people.

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