Most AI initiatives fail not because of technology, but because processes, data, and people aren’t ready. Gartner is explicit: AI must be treated as a growth engine, not a cost-saving layer.

We’re more than proud to share that GDR’s geo-demographic audience data is now integrated into Azerion’s Hawk DSP, enabling privacy-first targeting across multiple key European markets.

Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!