Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.