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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Apr 30, 2024
🇪🇺 Crack the Code: Privacy-Safe Ads Across Europe!
Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

Global Data Resources
Apr 29, 2024
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Global Data Resources
Apr 12, 2024
CTV Ads Soars, Traditional TV Slips: Key Stats for 2024
Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

Global Data Resources
Apr 5, 2024
Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

Global Data Resources
Apr 4, 2024
Chase Bank is Monetizing Customer Data Through Targeted Ads
Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

Global Data Resources
Mar 27, 2024
Mosaic™ 6.0: A Dedication to Precision Targeting
InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

Global Data Resources
Mar 6, 2024
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Global Data Resources
Mar 5, 2024
Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.

Global Data Resources
Feb 2, 2024
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Global Data Resources
Jan 9, 2024
Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.

Global Data Resources
Dec 15, 2023
Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Global Data Resources
Dec 1, 2023
IDFree Insider: Finding Christmas Spirit 🎅🏼🎁
Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.

Global Data Resources
Nov 2, 2023
IDFree Insider: It's beginning to look a lot like Q4
Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.

Global Data Resources
Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Global Data Resources
Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Global Data Resources
Aug 25, 2023
IDFree Insider: Creating Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!

Global Data Resources
Aug 21, 2023
Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Global Data Resources
Aug 3, 2023
Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".

Global Data Resources
Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

Global Data Resources
Jun 20, 2023
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.
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