Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
GLOBAL DATA RESOURCES
The General Data Protection Regulation (GDPR) sets standards for data protection in Europe. This law specifies precisely how personal data may be collected, saved, processed, transferred, or otherwise used. Global Data Resources' business model is in compliance with these rules. To ensure continuous compliance, Global Data Resources very closely follows the development of data protection regulation in Europe and other relevant markets and immediately reacts to any changes.
Global Data Resources uses probabilistic consumer classification data to provide intelligent neighborhood targeting. The probabilistic classification data is tied to consumers neighborhoods. We never have access to geographical grids (shapefiles) with less than 5 households and/or less than 20 people living inside the grid. We never have access to personal identifiable information – or even individual household information.
The probabilistic classification is stored using a cookie set in the users browser. Global Data Resources works with partners to match and deliver advertising based on probabilistic classification data. In order to communicate our segments to our partners we may synchronize cookies with them. Global Data Resources only works with partner companies on a contractual basis and where the use of data is secure as described below.
Who is responsible for the Global Data Resources website and advertising targeting offering?
Nordic Data Resources A/S
CEO Andre Smedsrud
Glads vei 62, 0489 Oslo
+49 40 350 175 77
Global Data Resources has appointed a Data Protection Officer
DPO Ulrik Larsen
Kanalholmen 1, 2650 Hvidovre
+45 31 55 85 98
What data do we collect and how do we use it for idfree.com?
While using our Service, we may ask you to provide us with certain personally identifiable information that be used to contact or identify you. Personally identifiable information may include, but is not limited to, your email address ("Personal information").
We collect this information for the purpose of providing the Service, identifying and communication with you to provide you access to the idfree-platform.
We may use your Personal Information to contact you in regards of necessary information for your access to the idfree-platform. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any we send.
How can you inform yourself about the data we have stored on you, and what other rights do you have?
At any time and without having to give any reason, every internet user can request information about the personal data stored by Global Data Resources at no cost. Since we do not store directly identifiable data and our only link is anonymous Cookie ID, we recommend opt out if you in any way is uncomfortable with our usage.
What is the legal basis for processing your information and under which terms do we cooperate with our partners? The Global Data Resources operates on the basis of legitimate interest of providing services relating to online advertising, art. 6(1)(f) GDPR.
As a responsible company, Global Data Resources also informs cooperation partners of the relevant data protection regulation and has detailed contractual agreements with them. Specific business terms assure that data protection regulations are understood, openly communicated and followed. However, cooperation partners are themselves responsible for adhering to the applicable data protection requirements and usually have their own privacy policies. Global Data Resources therefore does not take any responsibility and/or liability for this.
For customer data, the legal basis is entering into and carrying out a contract with our customers, art. 6(1)(b) GDPR. The use of Google Analytics is based on the legitimate interest of obtaining visitor statistics for our website.
Updated by Global Data Resources, August 2021