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Location Is A
Signal
Global Privacy-First Marketing
Data Services
We use real-world location data to build audiences, covering 2.5 billion consumers in 37 markets.
Get your ad data covered locally, regionally, or globally.
GDR - Where Performance
Meets Principles
The ad industry moves on from cookies & IDs.
GDR and our trusted & recognised partners are here to deliver the privacy-first alternatives needed.
Our
Services
Creation
Convenience
Compliance
Reach Smarter, Not Harder
We help marketers and partners reach real people, in the right places, at the right times, without relying on individual information.
We power smarter targeting through:
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Location insights
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Lifestyle-based segments (ID-free)
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Omnichannel activation
Empowering Agencies & Publishers
Ethical
Audience Intelligence
Agencies
GDR empowers agencies to drive stronger campaign performance through access to premium publisher inventory and seamless integration with leading planning tools.
Activate across all channels and platforms.
No added complexity or extra fees.
About
GDR
Designed For What's Next
Built On What Matters
Global Data Resources (GDR) enables marketers to drive stronger campaign performance without:
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Relying on private data.
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Added complexity or extra fees.
We turn geo-demographic data and lifestyle & life phase insight into accessible audience intelligence.
Delivery is postal-code or lat/lon files and curated deals, driving privacy-safe, scalable targeting across the full digital advertising universe.
What Partners Say
“Powerful Support Of Purposeful Marketing”
Christopher Hernandez,
CEO, Nordics, Matterkind
"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
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