.png){kind=logo}
.jpg)
About
Us
Built on Experience, Driven by Innovation
GDR was founded by industry leaders with decades of experience in media, data, and technology. We saw the need for a smarter, more ethical way to connect brands with audiences in an increasingly complex digital world.
From day one, our mission has been clear:
Unlock the power of data-driven marketing while protecting individual privacy.
Effectively & Ethically
Today, we empower brands, agencies, and publishers to reach their audiences ethically, effectively, and at scale.
We use advanced tools that deliver precise targeting without relying on cookies, personal identifiers, or
intrusive data practices.
We have chosen to use the IDfree targeting platform because of the true omnichannel solution, that helps us as a professional business partner who understands, creates, and places engaging advertising products.
Nina Hølke
CEO, KoOgCo
Modern marketing requires more than just media planning and buying. With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports.
Tomas Tomasi
Client Lead, Mindshare
Our collaboration with GDR and IDfree has been straightforward and easy.
The market has welcomed the segments with enthusiasm and we are keen to hear new ideas from our clients and customers for the future.
Carla Miettinen
Product Man., MTV Oy