Product
Pdfs

ICC

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Global Consumer
Data By GDR

GDR is the creator of ICC - a globally consistent and locally relevant audience model ready for seamless activation.

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IDfree.com

Next-Generation
Omnichannel

The IDfree tool allows users to buy/build/share/activate segments across countries -without tracking individuals. 

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Survey-Poor Or Not

The Future of
Data-Driven Insights

Our partners and advertisers can access high-quality, data-driven consumer insight, even in survey-poor countries.

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IDfree GO!

Streamlined Processes
For Rapid Launches

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IDfree GO! enables data-driven marketing in the Nordics based on audience insights directly from Kantar Media's TGI.

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Nordic Lifestyles

Reflecting Modern
Nordic Life

Mosaic is a high-quality comprehensive consumer classification system used across the Nordic countries.

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Publishers

Unlock the Value of
Your Inventory

Unlock new agency budgets

and enable their preferred

planning tools to connect with your platforms.

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Agencies

Supercharge your
Campaigns

From deep audience research

to instant activation - connect strategy to results without the gap.

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