Global Data Resources
May 25, 2022
Updated: Aug 17, 2022
Smart Adserver ("Smart") the leading independent adtech marketplace, and Global Data Resources ("GDR"), a global leader in ethically sourced audience data, today announced a new partnership to bring next-generation privacy-safe targeting to the Nordics (Denmark, Finland, Norway, Sweden). The partnership is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data as the base. Reaching the right audience for the right ad campaign on the right channel is still critical - it just has to be done in a respectful and non-intrusive way.
Find the press release here or here or see the coverage in Exchangewire.
Fresh figures from the report Online Market Statistics 2021 (published April 2022) by the Danish industry association Danske Medier show a record-high of 15% growth in digital ad revenue in Denmark compared to 2020. Both Sweden and Norway show similar double-digit growth rates in online ad revenue, and the growth in 2021 sets a record.
The unique partnership between Smart and Global Data Resources will help publishers in the Nordics enrich their inventory with ID-free persona/segments while allowing brands to precisely reach the audiences of their advertising campaigns.
In our joint press release, Pierce Cook-Anderson, Managing Director Northern Europe at Smart, says:
“We’re very happy to collaborate with GDR, a trusted partner who's widely recognised for its footprint on enriched audience data in the Nordics, and to provide Nordic marketers with a 100% independent alternative to the existing targeting offerings. Together, we're fully aligned on improving transparency by allowing advertisers to take back control over their inventory and data assets.“
Our partnership in the Nordics is a testament to how targeting in digital advertising is transitioning from tracking and storing private user data to transparent targeting with socio-demographic privacy-compliant data as the base.
Reaching the right audience for the right ad campaign on the right channel is still critical - it just has to be done in a respectful and non-intrusive way. This is what Smart and GDR bring to the Nordics!
Drop us an email or give us a call if you/your clients are looking to establish a brand presence in the fast-growing Nordic market.