Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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About GDR
GDR is an adtech privacy pioneer and has been privacy-first based since 2015.
We work with the entity "neighbourhood" (consisting of a minimum of 15 households) as the key unit in our next-generation, privacy-safe targeting solution: idfree.com.
By combining online and offline socio-demographic data together with contextual targeting capabilities, that are GDPR-/CCPA-compliant, GDR provides marketers with the ability to understand and reach their target groups - without tracking their online activity - on all digital marketing channels.
Press Officer
For contacts by the Press & others:
Head of Marketing
Copenhagen
Janne Larsen
+45 27 21 88 18
Highlights
2022
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Partnership with Smart Adserver brings next-gen targeting to the Nordics
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smartclip Launches New Solution for Privacy-Safe and ID-Free Targeting
2021
