Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Sunny Side
Families with substantial purchasing power.
Living in very attractive homes in and around the city.
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Grey Gold
Well-off seniors with comfortable homes.
Living in small towns and suburbs.
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Town & Country
Financially prudent people with plenty of space at home after their children have moved out. Living in small towns and rural areas
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GROUP A