Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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ABOUT
US
Global Data Resources (GDR) is a Privacy Pioneer in digital advertising & targeting.
We provide marketers with privacy-safe and enriched audience data without collecting user data through third-party cookies.
GDR works with hundreds of global clients and media agencies, and we partner with some of the most reliable and transparent data providers and analysts in the industry.
We currently offer digital consumer classification data and/or interest data for 35 markets, covering +750 million people across Europe, the UK and USA, and Asia.
THE FOUNDING PILLARS
2015
Founded in Oslo, Norway by technology veterans, combining CRM experts, programmatic pioneers, and academic statisticians.
2018
We offer neighbourhood-based targeting in 12 additional locations incl. US, UK, DACH, Poland, and Southern Europe.
2021
With Apple's diminishing apps’ ability to track iPhone users, IDFree.com is highly praised for being fully prepared for Big Tech's privacy emphasis.
2015
From day 1, we insist on not using site traffic or behavioural targeting. Our key unit is neighbourhoods and offline census data.
2019
We open offices and partnerships in 16 cities like New York, London, Berlin, Madrid, Amsterdam, Milan, and Hamburg.
2022
We keep including new countries to our Audience Lists with enriched data to combine into unique audiences with relevant reach.
2016
We are the preferred audience data provider in Norway, Denmark, Sweden, and Finland with the brand Nordic Data Resources.
2020
We launch idfree.com:
The targeting platform with privacy-safe audience data, instant validation & online omnichannel activation.
SOME OF
OUR CLIENTS
You can dig into why some of the world's most influential marketers turn to our next-generation privacy-safe targeting solution idfree.com.
